"Having an app gives us an advantage and sets us apart in our market."

—Greg Meyer | CEO, benePerks
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Client Background

benePerks provides employee benefits administration to small businesses. They offer affordable access to health insurance, dental insurance, disability coverage, life insurance, and more—all to small business employees who may not otherwise be able to afford traditional plans with high premiums and high deductibles.

The company was founded by Greg Meyer. After spending more than 20+ years working with small businesses on employee benefit plans, he recognized a common need for all his clients.

Everyone wanted something that was more affordable for their employees.

benePerks approaches healthcare in a different way—providing easier access to benefits without employees having to spend more than they can afford.

Standing Out From the Crowd

Employee benefits administration is a crowded space with lots of big players in the industry. benePerks needed a way to compete with large national insurance agencies and differentiate themselves from other brokers. A website alone wouldn’t be enough since everyone else already has that.

“I knew without a doubt that technology had to become the forefront of what we’re doing,” Greg explains.

“Companies with 1,000+ employees have their own internal mobile apps. They have employee and employer HR portals.” Greg continues to say that the industry has been changing over the years, and companies with 500+ and even 100+ employees have internal mobile apps. But there was nothing offered for smaller companies in the 3-50 employee range.

“The mobile app is a way to set ourselves apart,” Greg says.

In a small business environment, employees typically go to their employers as the first point of contact whenever they have HR or benefits questions. But an app eliminates that need, giving employees faster access to information and reducing bottlenecks for employers.

“The app can become that HR resource in an employee’s back pocket.”

Working With BuildFire

The benePerks mobile app has become the go-to HR resource for small business employees.

Employees can open the app to instantly see what types of coverage they have and review their benefits. They can also file claims directly through the app and find key contact information—without having to bug their employers.

The benePerks mobile app offers 24/7/365 access to information. So if an employee needs to file a claim or access information on a Saturday night or Sunday morning when the office is closed, anything they need is just a click away from their smartphones.

Internally, benePerks is able to keep its resources lean as well. Since so much information is available in the app, the benePerks team doesn’t need to spend as much time fielding calls all day. This gives them a significant advantage over other brokers in this space—allowing them to grow faster while keeping their customers happy.

Moving forward, benePerks is looking for ways to continuously improve the app and user experience. They have plans to implement a live chat feature and also plan to start sending push notifications for open enrollment reminders.

“The app has the flexibility to embed things however we want,” Greg explains.

“There are so many features that are available to us that are so intuitive. You don’t have to be a mobile app developer to take advantage of these tools and use the platform.”

The benePerks Mobile App

Recognizing the need for a mobile app is just one step. But Greg still needed a solution that would bring his app to life.

“We talked to half a dozen companies and looked at several different options. We wanted a platform that could have someone help us but also give us the ability to take the reins and make tweaks and adjustments on our own.”

That’s when Greg discovered BuildFire.

“BuildFire was the solution that worked best,” he says. “The delivery of their promise has been there, and their support has been there. It’s been great for us!”

benePerks relied on BuildFire to create certain features and functionality for the app. But Greg and his team also used the DIY portion of the software to add and change features on their own.